Who can forget the infamous “dot com” bubble where business plans never showed a profit, when neither VCs nor VPs knew why their companies existed other than to show off some cool technology. Unfortunately, in Web 2.0, there is again potential for some glorious implosions.
Like the expanded professional sports leagues has reduced the quality of the average professional athlete, the sheer number of digital media consultants tells you that the depth of experience level per consultant is paper thin. Certainly, social media, email marketing, website optimization, PPC and other tools for digital marketing make sense in many situations. The key is knowing the business strategy well enough to know which tools support the achievement of the business’ strategic objectives.
As a subsidiary of a 40 year old business consulting company, we have access to seasoned strategists and the resources necessary to integrate digital channels with your marketing strategy to achieve real and ongoing results. The path to profitable digital marketing is a four step process:
Unless such a process is used, you might as well be throwing digital mud against the wall to see if anything sticks. Stop wasting your time and start getting real, quantifiable results from your digital marketing. Schedule your consultation today. It cost nothing to discuss the your goals, our process, and how to align your digital marketing for maximum ROI.