Social media is such a buzz word these days that it can be very easy to discount it as another fad. I'm sure most of us know better than to write social media off, and yet seemingly every few weeks we see another example of a well known brand failing to grasp the impact social media has on their reputation, whether they're actively engaged in it or not.
Matthew Yeomans over at Advertising Age recently posted a great slide show with 37 case studies on social media blunders by big brands. It's worth spending a little time thumbing through each of the cases to see some of the ways that the web and social media are forcing industry juggernauts like GM, Boeing, Domino's, and even Facebook itself to take customer feedback seriously.
Most notable was how many of the companies Ad Age discusses had little to no social media presence before being raked over the coals by the masses. It's hard to believe that organizations with the budget and resources to take the reigns of the discussion of their brand neglected this very real marketing and PR channel before their respective wake up calls.
What was once best practice in public relations just won't cut it in today's connected world. Does your organization have a plan to engage your most vocal customers in a constructive way online? If not, this litany of blown opportunities and costly social media fumbles should scare you straight.
Even if your organization is actively engaged in social media already, it's easy for details to fall through the cracks with the pace of digital marketing today. Our Free Digital Marketing Consultations cover social media as well as other aspects of digital marketing like SEO, paid search, and analytics. Why not let us check your work to see if you could be getting a bigger bang for your social media buck?
Sign up for your Free Consult Call using the form to the right, or click through to our Free Digital Marketing Consultation page for more information. Let us help you ensure that you don't end up on the next list of social media blunders.